Adatech Global Edge, Author at Adatech Global Edge

What’s Rage Bait? How Nigerian Businesses Can Spot It and Avoid It

As a business owner in the women’s wear fashion niche, you use Instagram to promote your products. One day, you

When you talk to a Nigerian corporate executive about what they value more: either having their team rack up certificates

Adatech Global Edge / September 23, 2026

Recently, I interacted with a client who was building a brand in a rare niche. She was looking for us

When I first considered digital marketing, it felt like stepping into a complicated maze that was difficult to manoeuvre. I

A CEO does not need to write every LinkedIn post, run every advert, or handle SEO personally. That is not

Last year, I took on a project that seemed straightforward: helping one of Nigeria’s rapidly growing agribusinesses, L&Z Integrated Farms

Every time I have a consulting session with new clients in Nigeria, I often receive questions from business owners or

When a CEO, CFO, or HR manager in Nigeria sits down to plan the marketing budget, the conversation about hiring

If you ask ten Nigerian business owners about their marketing strategy and what does their marketing funnel looks like, most

A new study of eight African economies finds 64% of organised-sector workers are using AI at work, ahead of the